{"id":68003,"date":"2026-10-07T08:00:54","date_gmt":"2026-10-07T06:00:54","guid":{"rendered":"https:\/\/dzogchentoday.org\/?p=68003"},"modified":"2026-10-06T23:55:46","modified_gmt":"2026-10-06T21:55:46","slug":"personal-branding-le-soi-de-limage","status":"publish","type":"post","link":"https:\/\/dzogchentoday.org\/fr\/personal-branding-le-soi-de-limage\/","title":{"rendered":"Personal branding : le soi de l\u2019image"},"content":{"rendered":"

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Dans “Le travail comme base de la pratique”, Mila Khyentse parle de travailler et de pratiquer le Dzogch\u00e8n en m\u00eame temps et au m\u00eame endroit.<\/p>\n

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\u00a0<\/h5>\n
Series: Travail et Dzogch\u00e8n<\/h5>\n

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Personal branding<\/span>, le soi de l\u2019image<\/span><\/h2>\n

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\u00ab\u00a0Et toi, tu fais quoi dans la vie\u00a0?\u00a0\u00bb Combien de fois nous pr\u00e9sentons-nous par notre travail ou notre fonction\u00a0sociale ? Ce que nous faisons, est-ce ce que nous sommes\u00a0? Plus pr\u00e9cis\u00e9ment, est-ce notre image<\/em> qui nous d\u00e9finit ? Car les images sont \u00e0 pr\u00e9sent partout\u00a0: non plus seulement \u00e0 la t\u00e9l\u00e9vision \u2013 la \u00ab\u00a0bo\u00eete \u00e0 karma<\/em>\u00a0\u00bb comme l\u2019appelait Alags Ch\u00f6rten, le ma\u00eetre dzogchen de Mila Khyents\u00e9 Rinpoch\u00e9 \u2013 mais sur tous nos \u00e9crans d\u2019ordinateur et de t\u00e9l\u00e9phone. Des images de tous ordres, y compris de nous-m\u00eames. En famille, en vacances ou entre amis \u2013 au concert, au restaurant ou au travail \u2013 voire pour le travail. Car notre image est parfois l\u2019un de nos \u00e9l\u00e9ments de valorisation dans notre activit\u00e9 professionnelle, et parfois jusqu\u2019au produit phare lui-m\u00eame.<\/p>\n

Ainsi, l\u2019image est devenue un \u00e9l\u00e9ment essentiel dans le d\u00e9veloppement de carri\u00e8res professionnelles.\u00a0Nous devons parfois travailler notre image pour avoir\u2026 un meilleur travail, et donc\u2026 une meilleure image.<\/p>\n

Les artistes connaissent bien cela, mais bien d\u2019autres fonctions n\u2019y \u00e9chappent pas. Coachs, sportifs, journalistes, entrepreneurs en tout genre, politiciens, professeurs et tant d\u2019autres \u2013 sans parler des acteurs, influenceurs et Youtubers\u00a0!<\/p>\n

Cela ne caract\u00e9rise d\u2019ailleurs pas seulement la sph\u00e8re du travail \u2013 les plus jeunes ne le savent que trop bien. De nos jours, il faut souvent se montrer pour exister, para\u00eetre pour \u00eatre. Mais l\u2019image de soi, est-ce bien le soi\u00a0?<\/p>\n

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\u00a0\u201cCette image du soi est alors exp\u00e9riment\u00e9e comme illusoire, comme un r\u00eave. D\u2019acteur principal on devient \u00eatre de r\u00eave<\/span>. Et tant de choses deviennent possibles.\u201d<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n

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Construire l\u2019image de soi-m\u00eame puis s\u2019y identifier, cela peut \u00eatre d\u00e9nomm\u00e9 \u00ab\u00a0ego\u00a0\u00bb. Instagram, Facebook, LinkedIn et tant d\u2019autres plateformes aident quotidiennement des milliards de personnes \u00e0 cette mise en sc\u00e8ne de soi \u2013 plus ou moins ludique. Nous devenons l\u2019acteur principal de nos vies ; jouons un r\u00f4le dans notre vie de r\u00eave.<\/p>\n

Mais cette image de soi, est-ce ce que nous sommes r\u00e9ellement, fondamentalement\u00a0? Cette image est-elle d\u2019ailleurs r\u00e9elle \u2013 celle que les autres observent, que je vois en photo ou dans le miroir ? Ou est-ce plut\u00f4t une construction mentale \u2013 ce que je pense \u00eatre l\u2019image de moi-m\u00eame ? Ou encore un m\u00e9lange des deux\u00a0?<\/p>\n

En tout cas, les traditions comme le bouddhisme et le dzogch\u00e8n proposent une sorte de grand jeu sur le \u00ab\u00a0soi\u00a0\u00bb\u00a0: d\u00e9couvrir ce qu\u2019il est, sur quoi il tient, comment il fonctionne, jusqu\u2019\u00e0 parvenir \u00e0 un v\u00e9ritable d\u00e9calage de la vision, un nouveau regard sur la r\u00e9alit\u00e9 \u2013 plus vaste et clair, lib\u00e9rateur et lib\u00e9r\u00e9. Car selon le dzogch\u00e8n, ce \u00ab\u00a0soi\u00a0\u00bb ne peut qu\u2019\u00eatre illusoire. Il est l\u2019acteur du r\u00eave de nos vies.<\/p>\n

Nous aurons beau multiplier les followers<\/em> de l\u2019image de nos succ\u00e8s, de notre beaut\u00e9 ou de notre carri\u00e8re, ultimement, rien n\u2019y fera, car le soi angoisse de ne pas r\u00e9ellement exister. Cela peut \u00e9tonner, voire effrayer, mais c\u2019est en fait la source ultime de toute libert\u00e9.<\/p>\n

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Comment partir sur ce chemin de d\u00e9couverte\u00a0de ce que nous sommes r\u00e9ellement ? Quel processus mettre en place pour se d\u00e9couvrir au-del\u00e0 de l\u2019image\u00a0?<\/p>\n

On pourrait se demander ce qui perdure du \u201csoi\u201d \u00e0 travers le temps si son image \u00e9volue radicalement. Ainsi, la vieillesse fera naturellement ce travail de transformation. Nous pourrons observer l\u2019impermanence et les changements \u2013 cheveux, rides, maladies \u2013, le temps qui passe et s\u2019inscrit \u00e0 m\u00eame les corps. Observer le passage du temps qui remplace tout\u00a0: est-ce alors le m\u00eame \u00ab\u00a0soi\u00a0\u00bb qui demeure\u00a0?<\/p>\n

Une autre m\u00e9thode applicable \u00e0 tout moment fait quant \u00e0 elle usage de l\u2019imagination. Elle consiste \u00e0 \u201cretirer\u201d mentalement diff\u00e9rents \u00e9l\u00e9ments nous constituant et voir si nous sommes toujours nous-m\u00eames. t,Cet exercice de r\u00e9flexion sur le \u201csoi\u201d qui perdurerait par-del\u00e0 ses changements est un classique dans la tradition bouddhiste. On le retrouve \u00e0 propos de l\u2019image du char dans le Milindapa\u00f1ha<\/em>, fameux dialogue entre le roi indo-grec Milinda (M\u00e9nandre) et le bouddhiste N\u0101gasena, et repris chez le philosophe indien Candrak\u012brti (VIIe s.). On en trouve aussi un \u00e9cho, dans le monde grec, avec l\u2019image du bateau de Th\u00e9s\u00e9e chez Plutarque (Ier-IIe s.), qui \u00e9voque lui aussi le probl\u00e8me de l\u2019identit\u00e9 \u00e0 travers le changement [1]<\/strong><\/a> . Si toutes les parties du bateau sont remplac\u00e9es une \u00e0 une, lorsque qu\u2019elles l\u2019auront toutes \u00e9t\u00e9, sera-ce toujours le m\u00eame bateau ? N\u2019en est-il pas de m\u00eame des cellules de notre corps ? Si tout change, que reste-t-il de l\u2019identit\u00e9 du soi ?<\/p>\n

Pour en faire l\u2019exp\u00e9rience par soi-m\u00eame, il est parfois int\u00e9ressant de changer de coiffure, couper sa longue et belle chevelure, ou bien barbe et moustache qui faisaient notre sp\u00e9cificit\u00e9 \u2013 une image bien \u00e0 soi. Ou bien changer radicalement sa garde-robe \u2013 a minima<\/em>, partir en soir\u00e9e costum\u00e9e, voire masqu\u00e9e\u00a0! Se reconna\u00eet-on\u00a0? Les autres nous reconnaissent-ils\u00a0? Sommes-nous toujours le \u201cm\u00eame nous-m\u00eame\u201d si notre image a radicalement chang\u00e9\u00a0?<\/p>\n

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Ainsi, nous jouons avec notre image, que nous construisons patiemment. Nous nous racontons l\u2019histoire de notre vie dont nous sommes l\u2019acteur principal. Nous la pr\u00e9cisons, la raffinons, l\u2019am\u00e9liorons. Et ce travail est incessant car dans le fond, nous savons obscur\u00e9ment qu\u2019il ne repose sur \u201crien\u201d, que l\u2019ego est vide en lui-m\u00eame, n\u2019\u00e9tant qu\u2019une construction mentale, imaginaire \u2013 l\u2019histoire de notre vie en perp\u00e9tuelle \u00e9volution et que nous nous racontons \u00e0 nous-m\u00eame. Il nous faut alors, pour la maintenir, y travailler incessamment, encore et encore. Mais ce travail peut pr\u00e9cis\u00e9ment nous aider \u00e0 mieux nous conna\u00eetre, \u00e0 nous d\u00e9couvrir, \u00e0 comprendre comment fonctionne cette identification \u00e0 notre image. Cela peut m\u00eame se transformer en un v\u00e9ritable jeu<\/em> – le grand jeu de notre vie !<\/p>\n

Par cette observation fine, du jeu appara\u00eet donc dans l\u2019ego, de l\u2019espace se cr\u00e9e entre ce que nous imaginons \u00eatre et ce que nous sommes v\u00e9ritablement : sans identit\u00e9 fixe, vaste et clair, vide et lumineux. Alors une fois go\u00fbt\u00e9 \u00e0 ce petit d\u00e9calage entre image de soi et nature de soi, le jeu devient de plus en plus ample, facile et puissant. On commence \u00e0 jouer avec cette image, ses qualit\u00e9s et ses d\u00e9fauts. On devient comme un v\u00e9ritable acteur sans identification \u00e0 son r\u00f4le. Une forme de libert\u00e9 en \u00e9merge. On se prend moins au s\u00e9rieux car on s\u2019identifie moins \u00e0 l\u2019image que l\u2019on prenait pour soi. Si l\u2019on nous bl\u00e2me ou si l\u2019on nous critique, cela nous touche de moins en moins. Car qu\u2019est-ce qui est vraiment critiqu\u00e9\u00a0?<\/p>\n

Cette image du soi est alors exp\u00e9riment\u00e9e comme illusoire, comme un r\u00eave. D\u2019acteur principal on devient \u00eatre de r\u00eave<\/em>. Et tant de choses deviennent possibles\u00a0: une confiance et une assurance s\u2019installent, car on s\u2019ouvre en sortant de l\u2019ego-centrisme, du ch\u00e9rissement excessif de soi d\u00fb \u00e0 l\u2019importance d\u00e9mesur\u00e9e que l\u2019on accordait \u00e0 sa propre image. Si le soi n\u2019existe pas r\u00e9ellement, alors tout ce que l\u2019on en pense et per\u00e7oit peut \u00eatre modifi\u00e9, transform\u00e9, ou tout simplement reconnu pour ce qu\u2019il est v\u00e9ritablement : vide d\u2019existence propre (skt. \u015b\u016bnyat\u0101-svabh\u0101va<\/em>).<\/em><\/p>\n

C\u2019est une autre vision qui se d\u00e9voile. Le grand jeu de la r\u00e9alit\u00e9 qui se d\u00e9ploie.<\/p>\n

Si le travail sur son image peut \u00e9loigner de notre v\u00e9ritable nature, par une patiente entreprise de questionnement, de d\u00e9construction, de transformation puis de reconnaissance, on peut parvenir \u00e0 se d\u00e9couvrir \u2013 que ce soit au travail, ou au-del\u00e0. Travailler \u00e0 d\u00e9faire le travail pour aller au-del\u00e0 du travail tout en poursuivant le travail… Ainsi, travail ou non, image travaill\u00e9e ou non, rien de cela n\u2019influe sur l\u2019essence vide et la nature lumineuse \u00e0 la base de la r\u00e9alit\u00e9 de ce que nous sommes r\u00e9ellement, au-del\u00e0 de toute image. Le jeu de l\u2019acteur, de l\u2019\u00eatre de r\u00eave<\/em> est alors la danse magique de la r\u00e9alit\u00e9. Et tout devient possible\u2026 Ou mieux, on reconna\u00eet le possible dans tout \u2013 y compris le personal branding<\/em>, le jeu de l\u2019image du soi. Mais c\u2019est encore une autre histoire\u2026<\/p>\n

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[1]<\/span><\/strong> Plutarque, Vie de Th\u00e9s\u00e9e<\/span>, chapitre 23, \u00a71.\u00a0 \u00a0 \u00a0 \u00a0\u00a0RETOUR<\/strong><\/a><\/p>\n

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Plus d’articles<\/h2>\n

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Dans “Personal branding”, Gr\u00e9goire se demande si nous sommes notre image et \u00e0 quel point nous pouvons jouer avec elle pour nous (en) lib\u00e9rer.<\/p>\n","protected":false},"author":4,"featured_media":67993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[182,178],"tags":[229,331],"class_list":["post-68003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflexions-vie","category-temoignages-vie-quotidienne","tag-dzogchen","tag-integration"],"yoast_head":"\nPersonal branding : le soi de l\u2019image - Dzogchen Today!<\/title>\n<meta name=\"description\" content=\"Dans "Personal branding", Gr\u00e9goire se demande si nous sommes notre image et \u00e0 quel point nous pouvons jouer avec elle pour nous (en) lib\u00e9rer.\" \/>\n<meta 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